Fordism is an organizational model based on standard mass production. Based on: standardization of products and parts, working on the assembly line and increasing the purchasing power of workers...
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Business and Marketing is the set of activities of buying and selling goods or services, either for their use, sale or transformation.
The Marketing and Sales function brings together all the activities and processes allowing a company to:
The importance of the Marketing and Sales function can be understood at several levels:
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