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Business and Marketing

Business and Marketing

Business and Marketing is the set of activities of buying and selling goods or services, either for their use, sale or transformation.

The Marketing and Sales function brings together all the activities and processes allowing a company to:

  • Understand consumer expectations and the market situation in which it operates.
  • To try to influence the behavior of consumers in the direction of its objectives.

The importance of the Marketing and Sales function can be understood at several levels:

  • From a financial point of view, market studies make it possible to best choose the products that will be the most profitable for the company.
    On the commercial level, a good study of consumer expectations will make it easier to sell products.
  • On a strategic level, the Marketing and Sales function makes it possible to avoid confrontation with competitors by selecting the customers and products most suited to the characteristics of the company.

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