Growth Share Matrix (BCG) | How to make, analyze and examples
Growth Share Matrix (BCG) The BCG matrix or Growth Share Matrix bears the name of its inventor: the Boston Consulting Group, it is used in marketing and in strategic analysis to compare the commercial offers, activities or business unit of a company according to the attractiveness of the market and their advantages and competitive. Growth … Continue reading Growth Share Matrix (BCG) | How to make, analyze and examples
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